Our Story

Wavesetter
noun | wave·set·ter | /ˈwāv-ˌse-tər/

1. Someone who lives with intention, not imitation.

2. A person who charts their own course, stays steady in the swells, and moves with the ebbs and flows of life — on their own terms.

See also: captain of their own journey, builder of the good life, coastal at heart.

Rooted in Carolina Beach, we spent years designing, refining, and reworking every curve, fabric, and feature of our hats — until the fit was just right. The result? Headwear that moves with you, holds up anywhere, and feels like it was made just for you — because it was.

We crafted these hats for early risers, wave chasers, and anyone who finds clarity in open spaces — the ones who feel most at home with sand in their shoes or salt in the air. Whether you’re stepping out of a meeting or into the surf, our gear is built to bridge both worlds — designed for the dreamers, the doers, and the ones setting their own course.

This is more than a brand. It’s a mindset.

At Wavesetter, we don’t follow tides. We make our own.